Wine Enthusiast Instagram Ask Me Anything
Our audience is always the lookout for authentic experiences that bring them closer to wine and the people who inhabit the industry. To that end Wine Enthusiast is will produce an Instagram Ask Me Anything online event with someone from your winery. This program will bring our audience together with your winemaker, founder or brand ambassador in a fun, creative social media experience. This program offers excellent brand reach and engagement along with multiple opportunities for creative imagery, brand storytelling and calls to action.
HOW IT WORKS
- Wine Enthusiast will set up a branded Instagram Story using a question sticker that will invite people to ask your representative a question that relates to their experience in the industry, winery or wine.
- The Story will be promoted for a week before it goes live so people can be ready to ask their question over a 24-hour period.
- Working with your brand team Wine Enthusiast will vet the submitted questions and answer them in new story posts.
- Each answer story will use one of your company images as the background image. Answer stories will also include a link sticker (call to action) for people to click through to your site.
The story and responses will be added to a highlighted story on our account for 30 days.
HOW IT WORKS
PROMOTIONAL PLAN
The AMA will be promoted with the following co-branded media:
- A promotional landing page with your representative’s bio, info about the brand and the date/time of the AMA
- 1 Instagram post
- 1 Instagram story
- 1 Facebook post
- 2 weeks of run-of-site banner ads
- Promotional placement in our Top Shelf newsletter
- Homepage promotion
BRAND MEDIA PLAN
The program includes a media plan to drive traffic to your website and includes:
- 30 days of run-of-site banner impressions on WineMag.com for 4 banners
The story and responses will be added to a highlighted story on our account for 30 days.
To learn more contact your account representative today or CLICK HERE to email us.
