Influencer Marketing

Wine Enthusiast is the leading influencer marketing partner in the beverage industry today. We work with dozens of creators on integrated programs on Instagram and TikTok that bring your brand’s message to a young, diverse, engaged social media audience.

Our influencers come from industries beyond wine including food, fashion, travel and lifestyle to bring your brand to audiences you may not be tapping into.

Brand safety is our first concern when launching an influencer campaign. Our producers work closely with you to pick the right influencer for the campaign’s message and goals. Working with our influencers is a completely turn-key experience and includes:

• Influencer selection
• Platform selection
• Message creation
• Creative direction

HOW IT WORKS

The Wine Enthusiast Influencer Platform provides turnkey, scalable influencer marketing campaigns custom tailored to your brand and marketing goals. Our producers will guide you through our tested step-by-step process:

Influencer Campaign Process:

• Influencer selection: We’ll match the right influencers to your campaign goals. You have final approval over influencer selection. 
• Creative direction: Brand appropriate creative will be created based on your campaign requirements.
• Post approval: You provide feedback and approve all content before it’s posted.

Each campaign includes :

• Influencer sourcing and management.
• Video content created and posted on influencer’s Instagram, TikTok or combination.
• Influencer content re-posted on the Wine Enthusiast Instagram Story