Cocktail of the Month
With a readership that spans passionate connoisseurs, industry professionals, and enthusiasts alike, Wine Enthusiast has established itself as a trusted authority in the world of beverages.
Align with one of our most anticipated and well-received features “Cocktail of the Month.” This segment highlights innovative and expertly crafted cocktail recipes, providing our readers with fresh ideas for their home bar experiences. In each issue, our editorial team meticulously selects a unique cocktail that showcases the latest trends, classic favorites, or exclusive creations from renowned mixologists.
Promotional Media Plan:
- Full-page print ad adjacent to COM feature
- Sponsored Tip embedded within COM digital article
- Supplied branded Roadblock banners surrounding the COM article page
Our audience loves cocktails – spirits content thrives across our print, digital, and social platforms. Whether it’s through recipes, educational articles, highlights, or recommendations, spirits-related content consistently resonates with and engages our audience on Wine Enthusiast.
Recent top performing spirits content:
- The Original Hot Buttered Rum Recipe
- The Best Bourbons of 2023
- The White Negroni Is the Most Refined Riff on the Original
- A Bourbon Cocktail Perfect for a Chilly Day
- The Apple Cider Sangria Recipe You Need and Deserve
- The Classic Hot Toddy Recipe
By the numbers:
- Wine Enthusiast ranks #1 (96%) compared to food & wine, travel, home & luxury, lifestyle and fashion brands for consuming alcohol in the past 7 days.
- Nearly eight in ten (77%) of Wine Enthusiast consumed white goods such as gin, tequila, or vodka in the past 7 days, far outpacing the food and wine brands.
- Nearly half (46%) of Wine Enthusiast purchased liquor by the case. More than double compared to Bon Appetit (22%)!
- More than eight in ten (83%) of Wine Enthusiast consumed distilled spirits such as whiskey, white goods, brandy, liqueurs in the past 7 days!
Source: IPSOS Affluent Survey USA Spring 2023, HHI $125,000+, Total Brand Footprint.
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