WE Summer 2020 Digital
Wine Enthusiast’s digital properties are taking the lead as the go-to destination for bottle recommendations, wine information and delicious escape. Our website and social media traffic are up 60% as people from all corners of the country and the world continue to visit multiple times per month.
In light of this huge growth, we’re responding to the need of our advertising partners to connect to our on-target audience in a friendly, reassuring manner. We’re now presenting more e-commerce friendly offers than ever. Linking to purchase has become the Wine Enthusiast publishing group’s main focus as we listen to our client’s needs.
We’re excited to share our newest digital advertising opportunities designed to provide conversion, engagement and scale.
W.E. Commerce Capability
For Any Campaign
Add a BUY NOW button to any digital program allowing our audience to select and purchase your products in a single session. This is a completely turnkey e-commerce solution transforming a native article, custom microsite or email blast to an opportunity to sell.
- Rapid deployment.
- Include branded discount codes and offers.
- Order fulfillment provided by a network of national retailers.
Speak to your account executive to learn more about adding e-commerce to your next digital activation.
Drizly Discount Code Add-on for Any Program
Wine Enthusiast has partnered with Drizly.com to provide advertisers with a $5 off any purchase code that can be added to any Wine Enthusiast advertising program. Capture more customers by adding this offer to your Instagram Live, native dedicated email blast or WE programmatic ad campaign.
- Turnkey set up provided by Wine Enthusiast.
- $5 off total cart purchase.
This is a Value Added service from Wine Enthusiast. Speak to your account executive for more details and to get started.
Instagram Live Tastings
Thank you all!! It was fantastic to reach so many people. Lauren was also fantastic and made it so easy and fluid. Thanks for highlighting Banfi!Cristina Mariani-May
Wine Enthusiast’s Instagram Live Tastings are bringing out engaged audiences for every Live event. Audience sizes range from 150 – 350 for each live event with another 8,000 – 20,000 watching the Live video on IGTV within 24 hours.The Live Tasting video remains on our IGTV in perpetuity.
Included in the IG Live Tasting Package:
- Nearly 1M promotional impressions leading up to the event.
- A professionally run show ensuring guests and brands are presented in the best possible light during the event.
- An edited version of the Live event video for you to use on your own social and web properties. Distribute the video to your sales force as a training/marketing tool.
Limited availability! Speak to your account executive about scheduling your 30 minute IG Live Tasting.
Wine Enthusiast Audience Network
With 1M people in our first party database you can reach your best consumer programmatically throughout the web. Layer your demographic targeting needs on top of our data and you’ll be reaching the right consumer multiple times over the flight of your campaign.
- Display, Facebook and Spotify Audio campaigns available
- Geographic and zip code targeting available
- Provide your own tracking tags
- Includes mobile and desktop ad banners
- Increase the scale of your campaign by millions of impressions with our 2nd party audience of exact lookalikes.
The easiest way for you to launch a targeted, programmatic campaign. Speak to your account executive to learn more.
Rich Media Units
Wine Enthusiast can develop a rich media banners for desktop and mobile web. We will design and develop the creative in collaboration with your team or you can provide completed design files.
Rich Media creatives include video units, shoppable units, scrollable
units and more. All units are developed to be responsive for any
- Rich media has a 50% higher CTR than
- static image banners
- Interactivity means engagement is 8%
- higher than static image banners
- Rich media eliminates banner blindness
Run a rich media unit on our Wine Enthusiast Audience Network programmatic campaign for a powerful, targeted campaign that will reach millions. Speak to your account executive to learn more.