The Basics Series

The Basics Series

The Basics is a multi-platform for our website visitors to learn more about the joys and nuances of wine, beer and spirits. This subsite of Winemag.com has dynamic editorial, grape guides, infographics, tasting tips, interactive quizzes, videos and more.

Position your brand beside our authoritative editorial content. The Basics is a 360-degree immersive experience with a collection of eight editorial articles published 2x a week (Tuesdays and Fridays) each month. This exclusive sponsorship includes 100% SOV banner placements on all pages of the section including the landing page. Co-branded promotional impressions on web, social, and email. Sponsorship branding on a dedicated The Basics newsletter promoting the featured articles each month, and a brand media plan.

Co-branded Promotional Media Plan:

All impressions link to the content.

  • Prominent winemag.com homepage promo spot
  • 60 days of co-branded banner impressions running on winemag.com
  • Banner placement in the dedicated

The Basics newsletter

  • Paid social media amplification

Sponsor Media Plan:

Media assets supplied by sponsor.
All impressions link to sponsor’s website.

  • 60 day flight of run-of-site banners on winemag.com for four (4) banners (970×250, 300×600, 300×250, 320×50)
  • Roadblock ad placements on all series content

To learn more contact your account representative today or CLICK HERE to email us.

THE BASICS SECTIONS INCLUDE:

  • Grapes 101
  • How to Taste
  • Visual Guides
  • Drinks Terms Defined
  • Region Rundown
  • How it’s Made
  • How to Pair
  • How to Serve
  • Buying and Collecting
  • Advanced Studies
Wine Enthusiast Advertising