Idea Lab

We Create Engaging Content Experiences That Inspire Action

Idea Lab is the brand-marketing group at Wine Enthusiast Media, staffed with in-house content marketing strategists, editors, designers and developers. We work closely with brands from across the industry to create immersive, memorable content experiences that tell a brand’s story in ways that resonate with the Wine Enthusiast audience, and beyond.

Our expertise spans mobile, social, video and long-form content programs, filtered through the lens of lovers of wine and the wine lifestyle.


Custom Editorial Content Production

The Idea Lab editorial team can write feature-length articles, interviews, travelogues, blog posts, and more.

Mobile-First Website Design and Development

Idea Lab’s designers and developers can produce everything from marketing sites to full-blown e-commerce-enabled experiences that look great on all devices.

Branded Video Production

Wine Enthusiast’s Idea Lab video producers can write, shoot & edit custom video projects for your brand. Distribution on and our social media channels is included in every custom video project.

Social Media Marketing

Whether you want to grow followers, drive sales or build your email list, our experienced social media editors can devise and manage engaging social media marketing campaigns that will drive you towards your goals

Contact Greg Remillard, Digital Advertising Director, at or 914-345-9463 Ext. 4607.

Wine Enthusiast Advertising