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Case Study
MundoVino Advertorial
The Challenge
The objective of this advertorial was to convey that MundoVino, a newly formed business unit of The Winebow Group, is the leading expert in Spanish wines. The feature had to incorporate a map of Spain to visually show the number of wineries and range of regions that MundoVino is involved with, and then dive in-depth on a few specific regions and wineries.
The Solution
Wine Enthusiast created a one-page print advertorial that ran in the Spanish Bookazine special issue. Wine Enthusiast designed a layout that featured images of Spanish regions, bottle shots and a map of Spain. The advertorial was then divided into five sections that described more about the region and its wines.